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A COMMUNICATION HUB FOR THE AFRICAN CONTACT CENTRE INDUSTRY

Participate in the C3Africa Contact Centre Technology Research Report and get your copy FREE 2009 Human Capital Focus Report Understand the key drivers in purchasing hosted contact centres

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THE NATIONAL BPO & CALL CENTRE REPORT IS NOW AVAILABLE FOR IMMEDIATE DELIVERY





  


"The most important industry research study ever undertaken in South Africa"

Over 200 pages of detailed information giving the real picture of how the SA industry is made up. Graphs, tables, commentary, pull quotes from key figures in the industry and an easy to read facts summary make this report a must have for anybody making decisions in this industry.

Get an exclusive look at this acclaimed national report on the contact centre industry in South Africa.

The 2007/8 South Africa BPO and Contact Centre market quantification report is an eye-opener. Whilst it has certainly delivered vast number of facts, it has spawned numerous new questions about various important aspects relating to our industry that desperately need answers. It has clearly indicated that it will be vital to repeat the research study at least every two years and with possible, interim reports every twelve months will be needed in order that certain high-impact trends can be monitored. We have also seen the need for a series of tightly focused “drill down” research surveys, specifically one dealing exclusively with our industry’s human capital component and another focusing on pure technology issues. C3Africa Research will shortly be embarking on these important companion studies.
— Rod Jones | C3Africa

In the course of assisting C3Africa to compile the BPO and Contact Centre Report I came across a lot of very smart people doing some very clever things. Through their innovation and persistence in integrating labour and technology to deliver client satisfaction they have helped to create a viable, world class industry in South Africa, driven in equal measure by local demand and the efficiency-hungry developed economics.
— Malcolm Keevy | Pulse Research

The Call Centre and BPO industry has emerged rapidly into the limelight in South Africa. In little over 3 years it has become a formidable part of the national skills development and job creation debate. In the context of human resources it has challenged the constraints of its environments; be it the demand for experience, public transport, extended operating hours, rapid start-ups and new languages. The industry has emerged into 2008 a bit bruised in certain areas, perhaps a bit too optimistic in others, but definitely ready to take on the future.
— Roland Witham | Quest Flexible Staffing solutions

Larger contact centres tend to employ higher percentage of candidates with no previous call centre experience (possibly unemployed), and those with lower formal qualifications. These contact centres are more likely to have in-house training academies and government-incentivised training programmes.
— Keryn House | ContactinGauteng


Principal Sponsors


Background

The contact centre and BPO industry in South Africa has experienced unprecedented growth during the last five years and reliable estimates predict that as many as 100,000 direct and indirect jobs will be created in the sector by 2010 in the wake of South Africa being identified as one of the world’s leading business destinations to play host to major contact centre and BPO operations.

New methods of customer interaction are also set to revolutionise the global contact centre and customer service market and these trends will have a significant impact on the domestic industry.

Only those organisations armed with accurate, up-to-date and relevant information and market knowledge will be able to truly optimise the phenomenal pportunities that will be presented in the next five years.

Vital Market Quantification Information is not currently available. Notwithstanding the phenomenal sector growth, very little market quantification data is available to either the private nor private sector to enable astute strategic and operational planning. The last formal study was carried out in 2001 on a small sample comprising fewer than 50 interviews.

Research and Data-gathering Methodology

To produce the survey the project consortium have commissioned an experienced team of analysts and a call-centre-based team of specialist interviewers. Over 300 of South Africa's top call centres have been interviewed to obtain the required information. The call centres selected for the research have been drawn from Contact Industry Hub's recently verified national database of over 1,000 SA contact centres and call centres. Provision was made for as many as three separate interviews to be carried out with the larger contact centres.

The comprehensive research questionnaire has been compiled to meet industry’s information needs and has been scrutinised by Datamonitor’s senior industry analyst, Peter Ryan.

Primary Research Probes

  • General Market Overview
  • Market size and segmentation
  • Market forecasts – 12 month, 24 month and three year
  • Contact centre spend – whose has been spending what, on what
  • Who’s planning to spend what on what The contact centre market and trends for take-up and spend on:-
    • Core Technologies (e.g. ACD, IVR, CTI, CRM, Voice recording, etc.)
    • Hosted services.
    • Internet-enablement, management and reporting software.
    • Quality management services and technology.
    • VoIP.
    • Consulting and integration services
    • Outsourcing services – local and international markets and trends.
    • Technology training and support services
    • Staffing services (permanent/flexi/temp)
    • Training and skills development
    • Other related hardware and software
  • International BPO / Contact Centre trends
  • Public Sector usage of contact centres and trends
  • Professional and trade associations and economic development agencies.
  • Government ( National, provincial and local) support and incentives

Report Contents

  • National Profile
  • Human Capital
  • Training & Personal Development
  • Physical Environment
  • Technologies
  • Outsourcing & BPO
  • Professional & industry Bodies
  • Fast Facts
  • Partner Profiles

The SA National BPO and Contact Centre Report is supported by Datamonitor a world leader in the provision of online data, analytic and forecasting platforms for key vertical sectors. The final report will include analysis and commentary on a number of key findings. These cameos will be written by Peter Ryan, Datamonitor’s senior analyst responsible for contact centre outsourcing and offshoring.


NOT A BENCHMARK STUDY

The SA market quantification study should not be confused with contact centre benchmark studies. These essentially deal with operational metrics that enable contact centres to compare their performance against other similar operations; to identify operational strengths and weaknesses and to present guidelines as to how to improve efficiency and effectiveness and how to reduce operational costs. The annual Dimension Data Global Benchmarking Report is an excellent contact centre benchmarking study. For more information:
www.ccbenchmarking.com


ENDORSED AND SUPPORTED
It is estimated that as many as 60% of all SA contact centres are located in Gauteng. To this end ContactInGauteng has formally endorsed and is supporting this vital project on behalf of its members and the industry as a whole.


THE MOST IMPORTANT CONTACT CENTRE AND BPO INDUSTRY INITIATIVE OF THE DECADE

 

 

 

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